The Process
Discovery & Planning
We began with a series of detailed sessions to understand Dr. Legato’s career, achievements, and online goals. This included mapping her offline and online presence to create a clear blueprint for the website.
Website Redesign & UX Improvements
Several prototypes were designed initially, but Dr. Legato requested revisions to ensure the design aligned perfectly with her vision and the expectations of her clientele.
Branding & Visual Direction
The project included:
- A full-day photo session at Dr. Legato’s office with her and her team to capture authentic images for the website.
- Collaboration with professional content writers to document her history, achievements, and milestones.
- Designers creating a refined look and feel that reflected sophistication, credibility, and exclusivity.
SEO Implementation (Schema & Optimization)
Our team incorporated Google & other Search engine tools for a full local Search Engine Optimization including required schema markups & business schemas, and we set a strategy to monitor the conversions that came from the website. Then e started working on Local targeting & increasing the brand authority.
Content & Blog Strategy
The addition of a blog section to the website allowed visitors to explore Dr. Legato’s insights, read about her latest research and events, and understand the range of specialized services available to patients.
